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Media Marketing Manager Job in Kenya



Category: General Jobs in Kenya
Posted: Feb 4, 2014

An excellent opportunity has arisen with a local television station.
We are looking for a marketing manager for this exciting position.
The candidate must have a strong understanding of local or regional media marketing at both a strategic and tactical level.
This role will execute marketing campaigns designed to raise awareness of, build reputation for, and generate leads for the station.

It is ideal for someone looking to progress as a marketer and take on the responsibility of a small team of big results.

Duties and Responsibilities
  • Plan and implement marketing campaigns developed by the Business strategy and development department.
  • Execute numerous online and offline tactics, including e-mail, webinars, events, direct mail, online communities/social networking, mobile, SEO, onfo-graphics, video and other marketing touch points.
  • Supporting the creation of marketing content, ensuring the highest levels of quality in writing, design and production of deliverables.
  • Serve as a marketing lead in measuring, tracking and reporting on metrics and to evaluate campaign effectiveness.
  • Create and deliver presentations on project goals and plans.
  • Research competitors and industry trends as well as example of example of marketing best practices to support marketing strategy development.
  • Exhibit a persistent, positive attitude to problem solving and recognizes that goals are achievable, even with obstacles.
  • Researches competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases.
  • Plans meetings by identifying, assembling, and coordinating market requirements; establishing contacts; developing schedules and assignments; coordinating mailing lists.
Skills / Qualifications
  • Direct Marketing,
  • Market Segmentation,
  • Marketing Research,
  • Coordination,
  • Project Management,
  • Reporting Research Results,
  • Understanding the Customer,
  • Process Improvement,
  • Initiative,
  • Planning,
  • Financial Skills.
Professional Skills
  • Excellent organizational skills.
  • Superior verbal, written and presentation communication skills and interpersonal skills.
  • Proven documented track record pitching to and fostering relationships with internal clients.
  • Good judgment and maturity to interact with clients and team-mates of all levels and work styles.
  • Strong analytical skills and the ability to provide insight into project progress.
  • A self –motivated, strategic thinker and problem solver.
  • Ability to represent, firm at public events, including webinars, conferences, and special events.
  • Proficient with Ms. Office suite.
Please send your resume to [email protected] by 5th February ,2014.
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