Media Buyer Job in Kenya (KShs 50K)
Category: General Jobs in Kenya
Posted: Dec 7, 2013
Vacancy: Media Buyer
Duties to be Executed
Manage and execute media briefs from client and/or client service.
The candidate must smart in negotiations while handling clients warmly and with great respect.
Must have worked for an advertising agency for at least 3 years.
Must be outstanding establishing quality business appointments that lead to revenue generation.
Put together media strategies and schedules as per the brief from client and/or client service
Negotiate on behalf of the client by getting good rates from the various media houses to achieve an effective media plan.
Keeping up to date with industry research figures, including distribution figures (newspapers and magazines) and audience figures (TV and radio);
Monitoring buying strategies
Liaising with media sales people to adjust media schedules in response to audience figures;
Identifying the target audience for a particular media campaign and deciding how best to communicate to that audience;
Ensuring that the adverts run accurately so the desired media message is seen and heard by consumers;
Client reporting and budget management, including preparing costing for clients and producing spending updates throughout the campaign;
collecting and analyzing sales and consumer data;
Undertaking research using a wide range of specialist media resources;
Monitoring the effectiveness of the campaign – this data may also be used to monitor future campaigns.