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KTDA Greenland Fedha Marketing & Business Development Manager Job in Kenya



Category: General Jobs in Kenya
Posted: Feb 19, 2014

Greenland Fedha Ltd is a wholly owned subsidiary of KTDA Holdings and a Micro Finance Institution with a country wide network, whose mandate is to provide financial services to the low income households in the tea sub-sector.
To ensure continued success and growth, we are seeking a dynamic and highly talented individual to join our management team in the following exciting and challenging position.
Marketing & Business Development Manager

One (1) Position

Position Scope: Reporting to the General Manager – Greenland Fedha, the successful candidate will be responsible for ensuring that GFL provides very competitive products that cater for all its customers’ needs, along with very excellent customer service under a well known brand of Greenland Fedha Limited.

Key Responsibilities

  • Developing the marketing strategy and plan;
  • Monitoring and analyzing market trends for changing customer needs;
  • Providing periodic competitive analysis reports of GFL product and services;
  • Exploring ways of improving existing products and market and increasing profitability
  • Developing strong brand equity for GFL products and services;
  • Identifying and developing viable market segments for GFL products;
  • Preparing product and market development objectives; schedules for all phases of product and market development up to & including the introduction to market;
  • Coordinating product development, estimates of potential profits & benefits to the organization;
  • Providing expertise and training to other departments in support of product(s) developed;
  • Developing and maintaining a prioritized list of customer and market requirements for product;
  • Coordinating and developing marketing, sales and financial plans for proposed products;
  • Providing financial and marketing justification for product selection and definition;
  • Managing day-to-day progress of product(s) under development;
  • Identifying partnering opportunities for complementary third-party products to broaden company’s product line;
  • Researching and reporting on opportunities both within & outside the organization;
  • Managing the marketing budgets;
  • Ensuring timely delivery of all reports and products being developed;
  • Supervising, mentoring and managing staff to ensure growth & development;
Qualifications / Competencies / Experience

The ideal candidate must possess the following qualifications, experience and competencies:

  • Degree in Marketing or a degree in Business with marketing major
  • At least 7 years experience in product & business development & marketing; in a financial institution; 4 of which should have been in a supervisory position,
  • Innovative, team player with exposure to product and market development
  • Ability to network and develop strong business relationships
  • Have knowledge of a wide range of marketing techniques and concepts
How to Apply

If you fulfill the above requirements and wish to be considered, please write to us enclosing your cover letter and a detailed CV to reach the undersigned not later than 28th February 2014.

Group General Manager – Human Resources & Administration,
Kenya Tea Development Agency Ltd,
P.O. Box 30213 – 00100,
Nairobi

Email: [email protected]

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