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Kenya Job: National Sales Manager Jobs Alternate Doors

Category: FMCG Jobs in Kenya, Sales Jobs in Kenya
Posted: Dec 1, 2016

Recruitment by Alternate Doors for National Sales Manager

Job Title: National Sales Manager

Recruiting Agency: Alternate Doors

Salary: 350,000

Our Client is an FMCG company is based in Nairobi and has achieved substantial growth in recent years: Currently recruiting a National Sales Manager.

Reporting to

Managing Director Overall Purpose of the Job to design, implement and coordinate all aspects of the Sales activities of the Company to maximize revenues through development of plans and strategies with regards to sales processes, sales quota, sales commissions, new business opportunities and the maintenance of customer satisfaction.
Responsible for: Key Accounts Representatives Area Sales Representatives Merchandisers Customer Service

Sales Manager Job Main Duties & Responsibilities

  • Directs all sales activities to maximize sales revenues to meet sales objectives.
  • Distributor Management through working closely with distributors and other partners to meet and exceed sales and growth targets.
  • Keeps up to date distributor contracts and has at least quarterly business review sessions to review business performance
  • Key Account management through working closely with the Key Account teams to meet and exceed sales and growth targets
  • Keeps up to date Joint Business Plans (JBPs) and has at least quarterly business review sessions to review business performance
  • Forecasts annual, quarterly and monthly revenue streams
  • Develops specific plans to ensure revenue growth in all company’s products/services
  • Works closely with customer service department to ensure timely dispatch and delivery of customer orders from warehouse to customer premises within the defined time duration for Nairobi and Upcountry deliverables
  • Provides assessments of professional services, field sales, channel sales and sales support staff’s productivity.
  • Monitors and manages all distributor inventory and secondary sales to ensure appropriate area coverage
  • Coordinates appropriate company resources to ensure efficient sales
  • Oversees activities of personnel i.e. Hires, coaches, reviews, rewards, motivates, disciplines and recommends termination as necessary
  • Establishes and manages effective programs to address the following issues:
  1. Product margins
  2. Sales of emerging products/services
  3. New markets
  4. Pro-active competitive strategies and targeted sales and distribution
  5. Management of sales department expenses
  6. Business/financial issues on contracts
  7. Manages relations with the distributors and all key accounts
  • Develop and design programs both short and long term to ensure the growth of profits and expansion of company products
  • Management of Quality & Food Safety through high hygiene levels being maintained in outlets p) Management of Stock at the outlets to ensure minimal market returns
  • To perform other duties that may be assigned by the Managing Director from time to time

Key Accountabilities & Standards of Performance

  • Sales Performance SOP- Ensure sales targets are achieved across all channels
  • Customer Satisfaction and team morale SOP – Achievement of targeted sales
  • Strong Brand and Corporate image SOP – Effective implementation of Marketing plans
  • Effective Profit Management SOP – Management of product mix pricing, incentives, sales commissions, promotions and other marketing activities

Knowledge and skills Required for the Sales Manager Job

  • Education qualifications required – University professional degree in Sales, Business, Commerce or other relevant field
  • Work experience required – Minimum of 5 years sales experience with at least 2 years in a similar position


  • Action oriented Planning
  • Building effective teams
  • Dealing with Ambiguity
  • Communication skills
  • Adaptability management Conflict Mgt
  • Negotiation Stress tolerance
  • Organizing Listening Motivating others
  • Timely decision making
  • Strategic Agility
  • Innovation Mgt
  • Customer Focus
  • Delegation Integrity & Trust Managing & Measuring work
  • Drive for Results
  • Problem solving
  • Peer Relationships
  • Priority setting
  • Time Management
  • Business Acumen

Apply here: 

How to Apply


If you feel you fit the above role, please send your CV only quoting the job title on the email subject to [email protected]

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