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Group Marketing Manager Job in Mombasa Kenya (KShs 250K)

Category: General Jobs in Kenya
Posted: Mar 25, 2014

Job Title: Group Marketing Manager
Department: Marketing
Supervised by: The CEO

The incumbent must have experience in similar capacity with an firm dealing with FMCG

A specialized & strong distribution house spanning its reach throughout the East African countries and also present in southern and Western India dealing in consumer goods

Salary: 250,000

Location: Mombasa

Role Objective: Develop, establish and maintain marketing strategies to meet organizational objectives including effective management of the marketing, advertising and promotional activities of the group.

Duties and Responsibilities

  • Responsible for management and coordination of marketing, advertising, PR and promotional activities within the Group
  • Responsible for the conduct of market research to determine market requirements for existing and future clients
  • Responsible for analysis of customer research, current market conditions and competitor information
  • Develop, coordinate and implement marketing plans and projects within the group for new and existing products in consultation with respective GM’s
  • Monitor, review and report on all marketing activities and results
  • Ensure delivery of marketing activities within agreed budget and positive ROI in all marketing activities
  • Responsible for group social media accounts management with focus being on creating effective visibility, interaction and increase in sales
  • Strategize on the different marketing research and management tools for lead generation
  • Assist in formulation and execution of sales policies
  • Responsible for marketing division KPIs
  • Must prepare the following reports;
  1. Monthly progress report
  2. Quarterly development report
Indicators of Good Performance:
  • Increased market share
  • Success in strategies
  • Target achieved by sales team
Skills Set Needed
  • Marketing or business related degree or equivalent professional qualification plus 3 to 5 years relevant experience within a commercial setting, 2 of which should be regional (several countries)
  • Experience in all aspects of developing and maintaining marketing strategies plus proven experience in customer and market research
  • Extensive consumer goods marketing experience. Exposure to food service industry a plus
  • Experience in managing corporate social media accounts
  • Have well established networks across the region plus experience in managing large marketing budgets
  • Excellent written/verbal communication and formal presentation skills
  • Excellent organization, planning, problem analysis and problem-solving skills
  • A good team player/leader, persuasive, adaptable, innovative, creative, cost/ROI conscious and excellent in execution
  • Working with International brands is a definite advantage
Only those who meet the minimum requirements stated need apply.
E-mail application
  • Their Detailed CVs,
  • Indicating Your Availability
  • Expected Salary
On the Subject line clearly indicate “GROUP MARKETING MANAGER”.

E-mail to: [email protected]

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