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Digital Marketing Manager Job in Kenya

Category: Marketing Jobs in Kenya
Posted: Jul 16, 2013

Digital Marketing Manager Job in Kenya

Job Title: Digital Marketing Manager 
The Digital Marketing Manager oversees the digital marketing strategy for the company.

Duties include:

  • Devising strategies to drive online traffic to the company website.
  • Tracking conversion rates and making improvements to the website.
  • Developing and managing digital marketing campaigns
  • Utilising a range of techniques including paid search, SEO and PPC.
  • Overseeing the social media strategy for the company.
  • Managing online brand and product campaigns to raise brand awareness.
  • Managing the redesign of the company website.
  • Improving the usability, design, content and conversion of the company website
  • Responsibility for planning and budgetary control of all digital marketing
  • Evaluating customer research, market conditions and competitor data.
  • Review new technologies and keep the company at the forefront of developments in digital marketing.
Requirement Skills and Qualifications
  • Bachelor degree in Marketing.
  • College Degree in Journalism or English is an added adavntage
  • Experience managing PPC, SEO and Affiliate programmes.
  • Strong understanding of current online marketing concepts, strategy and best practice.
  • Experience in ecommerce, SEO, PPC, Email marketing, and social media.
  • Previous experience in a similar digital marketing role.
  • Must be able to communicate fluently to different audiences through all relevant communication channels, with an eye to growing overall audience size and participation.
  • Must have extreme knowledge and passion for social media networking, including but not limited to: Facebook, Twitter, Pinterest, & Instagram
  • Identifying and sharing insights with internal stakeholders
  • Collaborate with Account Management teams to develop digital marketing plans
  • Maintain and refresh all assets on all official social media pages and accounts, working closely with internal stakeholders
  • Understand and develop marketing strategy that considers the interconnectivity of SEO, paid search, advertising, website, social and blogging.
  • Guide website content development strategy based on keyword research and competitive analysis
  • Establish and support social media and SEO best practices
  • Actively research new opportunities that will increase visibility of programs in the market.
Qualifying candidates should send their application letter together with detailed Curriculum Vitae to [email protected] before COB 20th July 2013.
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