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Digital Marketing Manager Job in Kenya

Category: Marketing Jobs in Kenya
Posted: Jul 16, 2013

Digital Marketing Manager Job in Kenya

Job Title: Digital Marketing Manager 
The Digital Marketing Manager oversees the digital marketing strategy for the company.

Duties include:

  • Devising strategies to drive online traffic to the company website.
  • Tracking conversion rates and making improvements to the website.
  • Developing and managing digital marketing campaigns
  • Utilising a range of techniques including paid search, SEO and PPC.
  • Overseeing the social media strategy for the company.
  • Managing online brand and product campaigns to raise brand awareness.
  • Managing the redesign of the company website.
  • Improving the usability, design, content and conversion of the company website
  • Responsibility for planning and budgetary control of all digital marketing
  • Evaluating customer research, market conditions and competitor data.
  • Review new technologies and keep the company at the forefront of developments in digital marketing.
Requirement Skills and Qualifications
  • Bachelor degree in Marketing.
  • College Degree in Journalism or English is an added adavntage
  • Experience managing PPC, SEO and Affiliate programmes.
  • Strong understanding of current online marketing concepts, strategy and best practice.
  • Experience in ecommerce, SEO, PPC, Email marketing, and social media.
  • Previous experience in a similar digital marketing role.
  • Must be able to communicate fluently to different audiences through all relevant communication channels, with an eye to growing overall audience size and participation.
  • Must have extreme knowledge and passion for social media networking, including but not limited to: Facebook, Twitter, Pinterest, & Instagram
  • Identifying and sharing insights with internal stakeholders
  • Collaborate with Account Management teams to develop digital marketing plans
  • Maintain and refresh all assets on all official social media pages and accounts, working closely with internal stakeholders
  • Understand and develop marketing strategy that considers the interconnectivity of SEO, paid search, advertising, website, social and blogging.
  • Guide website content development strategy based on keyword research and competitive analysis
  • Establish and support social media and SEO best practices
  • Actively research new opportunities that will increase visibility of programs in the market.
Qualifying candidates should send their application letter together with detailed Curriculum Vitae to  before COB 20th July 2013.
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