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Brand Manager Job Vacancy in Kenya



Category: General Jobs in Kenya
Posted: Feb 8, 2014

Job Title: Brand Manager

Job Description: Brand Manager you will be responsible for developing and executing marketing communication and brand strategies and working closely with international partners.

Will undertake marketing consumer research, and make recommendations on best market segments to target.

As some of the portfolio will be international products, brand manager will also be involved in localizing communication strategies and packaging of products.

The incumbent will be responsible for developing and executing brand, sales and marketing strategies aligned with business plans to obtain overall organisational objectives.

Duties & Responsibilities

  • Leading the strategic planning process for the assigned brands based on key consumer insights to enhance current portfolio and improve communication with consumers.
  • Involvement in the development of the company’s long term planning that identifies new business opportunities, markets and partners.
  • Working closely with distribution partners and Marketing Research companies to obtain relevant information, including the development and implementation of brand audit studies and focus groups.
  • Monitoring and analyzing business performance vis-à-vis business goals (awareness, share, consumer diagnostics, profitability, etc.) and the competition.
  • Implementing the marketing plans by working with internal and external suppliers to deliver in a timely manner and on budget.
  • Coordinating the development of communication materials such as catalogues websites, brochures, packaging and in-store displays.
  • Traveling internally and internationally to ensure the relationship with distributors and suppliers is maintained.
  • Delivering internal and external presentations regarding new product introductions, marketing materials, business objective and communication strategy.
  • Establishing performance specifications, cost and price parameters, market applications and sales estimates.
  • Coordinating regular meetings and preparing regular reports outlining the brands’ performance.
  • Managing the status of projects, product testing and the evaluation of external agencies.
  • Develop action plans and measurement tools for brand campaigns
  • Provide support in development of annual Marketing Plans as well as the brand plan calendar
  • Evaluate market data related to the brand objectives communications and action recommendations
  • Utilize trend analysis and other tools to identify and explore possible opportunities for growth.
  • Liaise with operations managers, vendors and Marketing team with regards to execution of Brand campaigns incl. but not limited to TV/Radio adverts, leaflets
  • Apply knowledge of the organisational systems, structures, policies and procedures to achieve strategic objectives
Skills:
  • 5 years Brand Manager experience in FMCG and/ or service industry is essential.
  • Strong commercial and financial acumen
  • Experience implementing branding and communication strategies
  • Exceptional stakeholder management skills
  • Degree in Business and Marketing discipline
  • Computer literacy
  • Project and program management
  • Commercial awareness
  • Build and maintain Company Brand
  • Relationship management
  • Customer orientation and relationship building skills
  • Leadership and decision making skills and experience
  • Excellent communication and problem solving skills and experience
  • Assertive team player; energetic, self-starter who aims and maintains high levels of productivity, and is results-orientated
Application Process:
Interested candidates are invited to strictly email their cover letter and CV, clearly detailing their current remuneration and expectations to [email protected]  before end of day 15 February 2014
Only short listed candidates will be contacted

 

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