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Anchor Group Operations and Marketing Manager Job in Nyeri Kenya



Category: General Jobs in Kenya
Posted: Mar 4, 2014

Our Client, Anchor Group of Companies is a leading integrated products and services Company headquartered in Nyeri Town, Nyeri County and with operations across the country.
 The group comprises several subsidiary companies which include GM Kariuki Hardware Ltd, Anchor flour Millers Ltd, Anchor feeds Ltd, Fountain Water Ltd, Giraffe Ark Lodge and New Age Developers and Construction Company Ltd (NADCC).
It’s the proud home of Dabo and Nyumbani Maize Meal, Good Mother Wheat Flour, Anchor Feeds and Fountain Sparkling Water.

Due to market growth and desire to increase its brand presence, the company is seeking for qualified, self-driven, innovative, energetic and go getter professionals to be part of its great team. The positions up for grabs include:
 
Operations and Marketing Manager – Anchor Millers, Anchor Feeds and Fountain Sparkling Water
Location: Nyeri Head office, with frequent travel across the country and regionally
 
Number of positions: 1
 
Role Overview: This position will oversee the marketing and operational aspects of the three arms viz; Maize Flour, Animal feeds and Water across the whole country and regionally.
This is a senior leadership position that requires a qualified, seasoned, and versatile and results oriented person who is able to deliver results and grow the market share of the portfolio.
It requires a person with a proven track record in FMCG and over 5 years’ experience, two of them leading a diverse sales, marketing, merchandising and distribution team.
 
Role Deliverables
  • Retain and expand the market share within set timelines;
  • Increase revenue at a constant rate in line with market share growth;
  • Position the brands in the Kenyan and regional consumer market;
  • Create top of the mind awareness of the brands in the fiercely competitive FMCG market
  • Lead the promotion of the brands as their foremost ambassador;
  • Ensure synergy between procurement, production, distribution and sales efforts;
Duties and Responsibilities
  • Lead the team of sales, marketing, merchandising and distribution staff to ensure optimal market reach and penetration;
  • Conducting ongoing and consistent business development to seek market growth opportunities;
  • Build, develop, review and engage the distribution network across the market;
  • Coordinate the operational and logistics aspects of the three arms ( Flour, Feeds and Water) to prevent bottlenecks that may affect the time to market for the brands;
  • Preparing the sales forecast and map out a plan for achieving the same;
  • Establish optimal staffing requirements for the sales, distribution and operations function in line with the market projections;
  • Oversee  distributor recruitment and prospecting distributors;
  • Plan for distributor promotions (Trade promotions) to motivate distributors to stock Anchor Brands;
  • Lead the team in preparing, maintaining and updating a database of clients for continuous engagement;
  • Introducing new product lines and new uses for existing products in the market;
  • Preparing and implementing the Sales, distribution and Marketing plan for the brands under the Anchor flagship, i.e. Dabo, Nyumbani, Good mother, Anchor feeds and Fountain water;
  • Initiate and conduct market research and surveys to establish the extend of uptake of the products in the market as well as the customers  feelings about the products  and market requirements and trends;
  • Prospecting for bulk and resale Customers (Wholesalers, Distributors and large retail stores (supermarkets, hypermarkets etc.);
  • Leading the team in initiating and following up on orders and keeping records on the product portfolio performance  in the market;
  • Maintaining close liaison with accounts department to invoice closed  sales and collect payments to minimize bad debts;
  • Analyzing and reporting brand market performance to the directors with a view to inform decision making;
  • Manage the system of anticipating, recording  and resolution of  customer complaints and feedback on issues like delivery times, order correctness and other issues;
  • Any other operations, logistics, distribution, sales and marketing duties as may be assigned by management from time to time.
Person Specifications
  • Must be a holder of  a Degree in a management field ( BA, B.com, BBA, BBM or any other business related degree) or;
  • A holder of a degree plus a Sales and Marketing diploma from a recognized institution or;
  • A holder of a diploma in sales and marketing with over 10 years Sales and Marketing leadership experience in an international FMCG company;
  • For degree holders, at least five (5) years’ experience, 2 of which must have been at a supervisory or management role with a highly recognizable brand and with proven results delivery;
  • A strong and proven FMCG( Fast Moving Consumer Goods) background dealing with leading brands in a fiercely competitive market;
  • Good  team leadership skills as well as the ability to communicate clearly and courteously to all internal and external stakeholders;
  • Ability to multi task and handle several brand related issues simultaneously;
  • Forthright, energetic, enthusiastic, outgoing, pleasant and easy to get along with person;
  • A mature person aged above 28 years with a self-driven disposition and high levels of responsibility;
  • Must have good intra and extra communication and interpersonal skills;
  • Have working proficiency in basic as well as specialized computer software applications;
  • Ability to handle high level pressure and still remain calm and focused on the goal;
  • Self-driven and able to work independently with minimum supervision;
  • Dynamic, innovative and creative person who is solution oriented and impatient with low returns;
  • Up to date with developments and trends in FMCG  industry/sector;
  • Good networking and a keen eye for opportunities.
Note: The holder of this position will be part of the top leadership of the organization and will be expected to advise the management candidly, openly, fairly and objectively.
He or she must be willing to take responsibility for the team results as well as keep the team energized and motivated to achieve the set goals.

How to Apply

If you meet the said requirements and are passionate enough to be part of a great team, send your application in confidence by email attaching your detailed CV latest

The Recruiter
[email protected]

NB: Clearly state the position you are applying for in the subject line of the email and indicate your current and expected salary.

Closing date for applications is by Wednesday, 5th March 2014.
Only shortlisted candidates will be contacted for interview.
Anchor Group of Companies is an equal opportunity employer.
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